Non Projects is a record label dedicated to the support and discovery of Los Angeles' most innovative artists and composers. Mislaid within an ever-changing and confused recording landscape, Non Projects offers imaginative works of art and sound.
With the aim to showcase each artist's devotion to their love of music and the joy of uncovering hidden and undiscovered sounds and resonances, each release is available with supplemental materials providing a commonly forgotten tangible experience no longer associated with acquiring music.
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Atley Kasky / Folkert Gorter
But Does It Float was started in February 2009 by two Los Angeles-based designers, Folkert Gorter and Atley Kasky, whose other projects include SpaceCollective.org, GOOD.is, and cargocollective.com. But Does it Float serves as a dynamic visual conversation between Folkert and Atley, wherein art and design images line up against vintage aerial photographs and other visual ephemera to form a seemingly infinite image scroll that chatters back and forth, creating a new form of telling. With an inquisitive, otherwordly drive to collect and show, Folkert and Atley have created an art blog that sits widely outside both the worlds of contemporary art and ubiquitous blogdom. The site began, says the two, "As an idea to organize and focus our meanderings around the Internet. We're both collectors of visual artifacts and use the internet heavily for finding, storing, and sharing. We felt that our joint sensibilities and appreciation of ‘good' work across all genres would make for a distinct filter, separating the wheat from the chaff. We started doing this not only for ourselves, on a purely archival basis, but also for the edification of our prospective audience. We have the time and the interest in sorting through the maze of internet clutter, most people don't." The resulting site looks and behaves like a cabinet of curiosities as viewed through an infinity mirror.
And while the duo hasn't ever curated in a gallery environment, says Folkert/Atley: "We're essentially hanging images on the page, and in that sense it's a bit like a gallery. We made it a priority to give as much space to the work as possible, to let it have whatever we feel it requires. Browsers and bandwidth limitations have been decreasing steadily, and we are taking advantage of that." And like traditional curators, their goal is to create a unified thesis through the disparate works that they feature "By putting things next to one another you create a relationship and begin to discern connections, intended or not. Additionally, the blog allows visitors to continue scrolling from the latest to the first post, without ever having to click. This seamless interactivity plays with the notion of a filmstrip, resulting in the feel of an endlessly flowing conversation. We've been trying to alternate our posts with an exquisite corpse-like notion, where part of the goal of writing a post is to let it be influenced in some way by the post that preceded it."
From Art In America.
Atley Kasky is the in house Non Projects designer.